After determining what social media actually is, it is very interesting to really look at the users. Because social media is made up of many different sources, Facebook, Linkedin, Twitter, Instagram, blogs, etc, there are many people that can be considered social media users. According to the source Statistic Brain, in a recent analysis of social media, there are billions of users. It reveals the different types, countries, ages, and percentages of different social media platforms. http://www.statisticbrain.com/social-networking-statistics/ When looking at the users by country, the previous website can also be used to reveal the top ten most engages countries. The more urban and developed countries are more likely to use social media. Some examples are America, China, India, Japan, Brazil, and many more. First-world countries that are successful in terms of technology and finance are more likely have many people who can afford individual devices that allow them to have social media accounts: computers, cellphones, and tablets. Continents wise, the continents that have many first-world or developed countries are more likely to have social media users. For instance, North America is more likely to have social media users than Antarctica. The demographics of social media users are for the most part young adults. I would personally say ages 15 to 30. Of course there is room for adjustment with those ages because there are most likely many 13 year olds who have Instagrams, as well as the 60 year old bosses of companies who are using Linkedin to recruit new employees. An article titled The Demographics of Social Media Users claims that young adults are the most common age demographic to use social media sources. It says that internet users who are likely to use social networking sites are typically people under the age of 50. This website gives an average age of 18-29 are the most common age demographic for social media. Women are more likely to use social media than men. Furthermore, people living in urban settings are significantly more likely to use social networking sites than those living in rural settings. More information about demographics can be found on the article’s webpage: http://pewinternet.org/Reports/2013/Social-media-users.aspx. It is important to think of each platform individually on a country and subculture basis because the demographics are different for each site as well as each part of the world. Linkedin, because it is used for business, will have a typically older age range, as well as a higher education range of users. Where Facebook on the other had has many users with a variety of ages, in the link mentioned above, 25% of Facebook users are under the age of 10. Breaking it down on a country and subculture level, the more developed nations will have more users because they are more likely to be able to afford the devices necessary to have social media accounts: cell phones, computers, tablets, etc., (as previously stated). I would have to say that smedia’s (as Mahogany calls it) importance relates to the people around the world that use it. The President of the United States, the Roman Catholic Pope, and many other leaders use social media; four in five leaders have a twitter account. This allows people all over the world to stay connected to current events and important pieces of information on a daily basis. It is the many types of people around the world that make social media so important. It is not just the numbers, but who and how people are using social media and what they are sharing. It is constantly growing; more and more people are becoming social media users. From leaders to children, there are many people throughout the world that make social media what it is today.
“You are what you share” (Charles Leadbeater).